Master in Consumer Science (MCS)


The Master in Consumer Science (MCS) program is offered by the TUM School of Management (TUM SOM) and combines management studies with social and consumer sciences. Students come from various countries and have different academic backgrounds. Graduates of this program are especially interesting for companies, governments, NGOs and research institutions all over the globe that are looking for candidates who, aside from their experiences abroad, understand how consumers operate in certain economic, social and environmental contexts – always against the backdrop of ongoing digitization.

Program Structure

The Master in Consumer Science is a full-time program over the course of 4 semesters, starting every winter term. It can entirely be accomplished in English, although several German modules are available. Lectures take place at the Campus Weihenstephan as well as at the downtown campus in Munich.

Courses over the first and second semester familiarize students with the theoretical and methodical fundamentals necessary for the later momre advanced practice-oriented course program. After completing the first semester, students choose a specialization in management and the project studies for their second and third semester. The fourth semester is dedicated to writing the Master’s Thesis.


The fundamental modules include Consumer Behavior, Qualitative, Quantitative and Consumer Behavior Research Methods as well as Consumer Analytics & Big Data. In the Economics Module one out of two options can be chosen.

Consequently students decide for one of the following Specializations in Management:

  • Innovation and Entrepreneurship (I&E)
  • Marketing, Strategy and Leadership (MSL)
  • Consumers, Technology and Sustainability (CTS)

Modules that are not covered by the chosen specialization are also available – as all other master courses of the TUM – to be taken in the module Electives in Consumer Science & Technology. You will find the proposed study plan on the website of the Faculty.


Eligible applicants for the Master in Consumer Science have earned a Bachelor’s degree (at least 6 semesters at minimum 180 ECTS) in Management, Business Administration, Macroeconomics, Sociology or an equivalent discipline, or have completed specialized socio-ecologic courses with at least 30 credits in their previous course of studies. Applicants must also pass the regular admissions test.

For Applications involving an exchange semester, applicants must also complete the admission procedure of the respective partner universities.

For additional information, please visit the faculty website or contact us via Mail.

For additional information and suggestions of improvement for the study program you can contact the Quality Circle MCS via Mail.