The Master in Consumer Science is a full-time program over the course of 4 semesters, starting every winter term. It can entirely be accomplished in English, although several German modules are available. Lectures take place at the Campus Weihenstephan as well as at the downtown campus in Munich.
Courses over the first and second semester familiarize students with the theoretical and methodical fundamentals necessary for the later momre advanced practice-oriented course program. After completing the first semester, students choose a specialization in management and the project studies for their second and third semester. The fourth semester is dedicated to writing the Master’s Thesis.
The fundamental modules include Consumer Behavior, Qualitative, Quantitative and Consumer Behavior Research Methods as well as Consumer Analytics & Big Data. In the Economics Module one out of two options can be chosen.
Consequently students decide for one of the following Specializations in Management:
- Innovation and Entrepreneurship (I&E)
- Marketing, Strategy and Leadership (MSL)
- Consumers, Technology and Sustainability (CTS)
Modules that are not covered by the chosen specialization are also available – as all other master courses of the TUM – to be taken in the module Electives in Consumer Science & Technology. You will find the proposed study plan on the website of the Faculty.