You are now working in a financed start-up with 10 employees and several hundred satisfied customers. What is your current position in the company? How has Nui developed to the current status and where do you see the company in the future?
The company has experienced a couple of different development phases so far and right now we are definitely in the most exciting one. In January, we welcomed Markus C. Müller as Managing Director – as a convinced Blackberry user, it is particularly exciting for me to work side by side not only with a successful entrepreneur, but also with the former European head of Blackberry. Markus brought new energy, know-how and capital to the company, that we are now using well.
With Nui, we want to help seniors live in their own houses for as long as possible. In the first step, we support the caring relatives and help with the organization of everyday life through an App – Nui. One can imagine it today as a combination of a group chat, a shared calendar and a to-do list. All relatives have access to the upcoming tasks and important information and can thus participate more easily in the care. Nui is a kind of accompaniment for relatives through their daily care routine and in future will also provide an overview of open services of the care system or specific information on how to deal with a person in need of care.
I take care of the product and the marketing. So I talk a lot with customers in order to find out how we can support them even better in their daily care, and then pass that on to the team in a prioritised way. After our design and development team has waved the magic wand around a couple of times, and the features are ready, I think about how we communicate everything to the outside world.
We have now completed our beta phase and are currently implementing a few major features that we will release at the end of the year along with a freemium model.
In the long run, Nui will establish itself as the leading platform for caring for a loved one, helping to ensure that our grandparents, parents and eventually us don’t have to go to the nursing home at some point, but can stay in the place we all value most – our home.