About the role
Industry project study with Heptic, offered by the Professorship of Marketing & Technology (Prof. Dr. David Finken), TUM School of Management.
Heptic is an early-stage startup building the AI operating system for restaurant chains and franchises in DACH: it connects POS, purchasing, inventory and labour data and adds AI agents for staffing, purchasing and demand forecasting.
A team of 2–3 students builds and runs Heptic's go-to-market motion:
- Go-to-market strategy: positioning, messaging and ideal customer profile (chains, franchises, QSR)
- Demand generation across content, SEO, LinkedIn and outbound/email
- B2B partnerships and an affiliate/revenue-share program
- Performance marketing experiments (CAC, funnel conversion, channel ROI)
- Sales enablement material and lead qualification support
- Marketing analytics: KPIs, pipeline and next growth experiments
Requirements: Master's or advanced Bachelor's student (ideally Management, Marketing or related), strong written German and English, structured and hands-on, excited about startups.
Team: 2–3 students · Duration: 3 months (full-time) or 6 months (part-time) · Start: immediately or upon agreement
Full details on all our project studies: https://www.msl.mgt.tum.de/en/mt/teaching-student-matters/project-studies-idp/
How to apply
Send your CV and transcript of records to benedikt@heptic.de. Once Heptic has confirmed your team, apply to the professorship as described on our Project Studies page (one PDF to marktech@mgt.tum.de).