About the role
Industry project study offered by the Professorship of Marketing & Technology (Prof. Dr. David Finken), TUM School of Management, together with SIGN8.
SIGN8 is a Munich-based provider of digital trust services. In this project study you examine public adoption of the European Digital Identity Wallet (EUDI Wallet): how can cities and municipalities build trust and encourage citizens to use it during the rollout?
What you will do:
- Analyze trust, communication, usability and perceived value at the intersection of technology and marketing
- Develop actionable recommendations for public sector implementation
Team: 2–5 students · Duration: 3 months (full-time) or 6 months (part-time)
Detailed project description (PDF): https://www.msl.mgt.tum.de/fileadmin/w00cja/mt/Project_Studies/Project_Study_SIGN8.pdf
Full details on all our project studies: https://www.msl.mgt.tum.de/en/mt/teaching-student-matters/project-studies-idp/
How to apply
Send one PDF to marktech@mgt.tum.de with: team (names, semester, study program, matriculation number), current transcript of records, CVs of all team members, desired start date and duration, and the topic you are applying for.