About the role
Industry project study offered by the Professorship of Marketing & Technology (Prof. Dr. David Finken), TUM School of Management, together with Campaign Concierge (SaaS/Fintech).
Develop and validate a marketing strategy for Campaign Concierge in the Amazon AdTech market.
What you will do:
- Work on positioning, content strategy and the performance funnel
- Test data-based hypotheses
- Derive strategic marketing decisions from the results
Team: 2–5 students · Duration: 3 months (full-time) or 6 months (part-time)
Detailed project description (PDF): https://www.msl.mgt.tum.de/fileadmin/w00cja/mt/_my_direct_uploads/Marketing_Projektstudium_022026.pdf
Full details on all our project studies: https://www.msl.mgt.tum.de/en/mt/teaching-student-matters/project-studies-idp/
How to apply
Send one PDF to marktech@mgt.tum.de with: team (names, semester, study program, matriculation number), current transcript of records, CVs of all team members, desired start date and duration, and the topic you are applying for.