About the role
Industry project study offered by the Professorship of Marketing & Technology (Prof. Dr. David Finken), TUM School of Management.
Combine marketing, technology and AI to improve one of Germany's leading pollen monitoring and tracking apps (https://pollenscience.eu/aktuell). The app already has strong data coverage; the open questions are which target groups it should focus on and which features it should offer to patients.
What you will do:
- Competitor analysis of comparable apps in Germany, benchmarking features, target groups and positioning
- Interviews with target groups such as allergy patients and allergists to identify unmet needs and desired features
- Recommendations for the app's target group strategy and patient-facing feature set
- Optional: hands-on work with the developer team to improve features
Team: min. 3 students (preferably apply as a group) · Duration: 3 months (full-time) or 6 months (part-time) · Start: from October 2026
Full details on all our project studies: https://www.msl.mgt.tum.de/en/mt/teaching-student-matters/project-studies-idp/
How to apply
Send a motivation letter (max. one page) and your CV to nienke.buters@tum.de. Preferably apply as a group of at least 3 students.