The duration of the program is two years (4 semesters) starting every winter semester, and requires a full-time study commitment (30 ECTS credits per semester). As a Master of Science program, the MCA requires a sound theoretical and methodological foundation which will be provided by courses mainly during the first semester. The goal is to provide a sufficient background for more specialized studies in the following courses.
The program is held entirely in English, but some elective German modules are available. The lectures are given both in Weihenstephan and Munich main campuses. After taking the basic courses in Consumer Affairs (required modules) during the first semester, students have to choose one of the following specializations for the second and third semester before writing their master’s thesis in the fourth semester:
- Consumer, Technology, and Innovation
- Sustainable Consumption
Students also have the opportunity to participate in studies abroad and may earn a dual degree with Wageningen University in the Netherlands.